Use Videos to Show People How Easy Saving Can Be

Looking for the best way to reach your constituents? For many, seeing is believing. Videos are a great way to share information and teach people how to do things. Consumers are 72 percent more likely to purchase a product or service after watching a video on the topic, according to a study by the University of Pennsylvania’s Wharton School of Business. In fact, Forrester Research found that 85 percent of internet users in the United States view videos online.  

As a Ready.Save.Grow. partner, you can use videos to show people how convenient saving can be with affordable and safe savings options from the U.S. Department of the Treasury. Videos available through the Ready.Save.Grow. campaign feature step-by-step instructions on using TreasuryDirect as well as inspirational and educational content to encourage people to save. Offerings from the TreasuryDirect YouTube channel include:

Additional videos coming soon will explain how to purchase a savings bond, how to use payroll direct deposit and how to convert paper savings bonds to digital with SmartExchange.

Now that you know what’s available, it’s time to start sharing. Here’s how:
  • Tweet a savings message from our partner toolkits with a link to a video on TreasuryDirect’s YouTube channel.
  • Post videos to your Facebook page and start a conversation around saving.
  • Encourage the people you serve to check out our TreasuryDirect YouTube channel.
  In The News
Bucks Blog: Help in Buying Digital Savings Bonds

Dough Roller Blog: A Guide to Buying Gift Savings Bonds Online

Treasury emphasizes Web-based savings bond sales

  Other News
U.S. Department of the Treasury Launches New Ready.Save.Grow. Initiative

Treasury Looks Back at 76 Years of Paper U.S. Savings Bonds - As Move to Online Savings Bonds to Save Taxpayers $120 Million

Interactive timeline highlighting U.S. Savings Bonds history wins National Association of Government Communicators award

Treasury Department Raises Online Savings Bond Annual Purchase Limit at $10,000 per Series

  Partner Tools/Resources
Toolkit for nonprofit organizations

Toolkit for employers

Toolkit for financial institutions


Partner News: A Focus on Retirement and Financial Literacy at Spring 2012 ASEC Partners' Meeting

The Spring 2012 American Savings Education Council (ASEC) Partners’ Meeting, held in Washington, D.C., on April 11, attracted nearly 100 participants who heard from presenters such as Gary Gensler, Chairman of the Commodity Futures Trading Commission, and Beth Kobliner, member of the President’s Advisory Council on Financial Capability and author of the New York Times bestseller, Get a Financial Life.

Joyce Harris, Director of Public and Legislative Affairs at the Treasury Department’s Bureau of the Public Debt, introduced the ASEC audience to the Ready.Save.Grow. campaign. Harris explained that the goal of Ready.Save.Grow. is to encourage people to save and to consider using  affordable, safe and convenient options, such as U.S. Savings Bonds, from the U.S. Department of the Treasury. Harris informed attendees that materials are available for partners to share with those they serve.

Also making headlines at the meeting was the 2012 Retirement Confidence Survey (RCS). According to the survey, the percentage of workers who are very confident they will have enough for retirement is at a record low level at only 14 percent.  Other presenters highlighted their efforts to boost financial literacy efforts, including AARP’s Social Security Benefit Calculator.

Read a full recap.

@ReadySaveGrow: Using Twitter to Encourage Saving

Along with the launch of the Ready.Save.Grow. campaign in March 2012, the U.S. Department of the Treasury  introduced the @ReadySaveGrow Twitter handle. Through @ReadySaveGrow the campaign shares updates on activities, links to videos from the TreasuryDirect YouTube channel, media stories related to saving, information on partner materials, and savings resources from other government agencies.

You can use your own Twitter handle to share helpful tips and encourage saving by re-tweeting @ReadySaveGrow content to the people you serve. When you tweet about the campaign or re-tweet information from @ReadySaveGrow, be sure to include the #ReadySaveGrow hashtag.

Also, check out our Top 10 Questions and Answers for more information about TreasuryDirect and the Ready.Save.Grow. campaign.

 Happy tweeting!


TreasuryDirect is a registered mark of the U.S. Department of the Treasury.
Ready.Save.Grow. is a service mark of the U.S. Department of the Treasury.


Bureau of the Fiscal Service
P.O. Box 7015
Parkersburg, WV 26106-7015