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U.S. Department of the Treasury Launches New Ready.Save.Grow. Initiative

Campaign and Its Partner Network Offer Long-Term Savings Solutions with Helpful Information and Access to Treasury Savings Options

FOR RELEASE:

12:01 AM March 27, 2012

Ready.Save.Grow logo

www.treasurydirect.gov/readysavegrow

Washington, D.C. – With millions of people indicating they need a safe and convenient way to save for their long-term goals, the U.S. Department of the Treasury today announced a new public education initiative, Ready.Save.Grow. The campaign will provide information and access to affordable, safe and convenient Treasury savings options that can help people take control of their future.

“Now more than ever, people are looking for reliable, long-term savings options that will help them buy a new home, provide for their child’s college education or prepare for retirement,” said Bureau of the Public Debt Commissioner Van Zeck. “Our new Ready.Save.Grow. campaign offers information and solutions to people who may not be aware of Treasury savings options, such as digital savings bonds and Treasury marketable securities.”

The Treasury Department’s Bureau of the Public Debt offers interest-bearing digital savings bonds for as little as $25 and Treasury marketable securities for as little as $100, and with no risk of principal loss. These savings options are offered through TreasuryDirect.gov, and can be purchased online or through payroll direct deposit after opening a free TreasuryDirect account. More than a million people have already opened accounts in TreasuryDirect, a secure, web-based system operated by the Bureau of the Public Debt since 2002.

To encourage people to save, Ready.Save.Grow. is partnering with non-profit organizations, such as AARP, American Savings Education Council, Center for Financial Services Innovation and Consumer Federation of America, to raise awareness about Treasury products as affordable, safe and convenient savings options. The user-friendly website, www.treasurydirect.gov/readysavegrow, offers turnkey resources for these groups so they can educate their community members and other stakeholders on ideas for growing their savings.

“There are millions of aspiring savers today who either don’t have access to an employer sponsored retirement plan, or who want to supplement their current plan with a convenient, low-risk savings option,” said Nancy Register, America Saves National Director, Consumer Federation of America. “We’re pleased to lend our support to Ready.Save.Grow. to help more people learn how to safely start or build their nest eggs.”

Consumers can find savings tips and other resources, including information about Treasury savings options and how to open and manage an account at www.treasurydirect.gov/readysavegrow.

Embeddable/downloadable B-roll and other resources for the media can be found at
www.treasurydirect.gov/readysavegrow/newsroom/newsroom.htm.

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TreasuryDirect is a registered mark of the U.S. Department of the Treasury.

Ready.Save.Grow. is a service mark of the U.S. Department of the Treasury.

 

Images

Video

Americans tell their own savings stories.

Treasurer of the United States Rosie Rios talks about Ready.Save.Grow.

Treasurer of the United States Rosie Rios talks about Ready.Save.Grow.

B-roll

B-Roll and Video

Download b-roll here